Virgin Music Group Partners with The Metub Company to Expand Operations in Vietnam via New Joint Venture: VMG Vietnam
(Los Angeles and Ho Chi Minh City — September 26, 2025) Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, announced today that they have formed a partnership with Vietnam’s leading digital entertainment and creator company, The Metub Company (Metub), to establish a new joint venture in Vietnam.
Cindy Gu of Virgin Music Group and Phuong Ha of The Metub Company
The new entity, Virgin Music Group Vietnam (VMG Vietnam), will be focused on signing and servicing local talent and independent labels to help them grow their music both domestically and internationally. The new venture will be led by Nam Nhu Nguyen, who will be based in Ho Chi Minh City.
“We have had a relationship with METUB via our parent company Universal Music Group since 2022,” said Cindy Gu, General Manager of Southeast Asia for Virgin Music Group. “Establishing this innovative joint venture with Metub to identify and develop local talent and leverage their vast platform to help promote artists within Vietnam and grow their fan bases globally is truly groundbreaking.”
Phuong Ha, CEO of The Metub Company, commented: “We are very excited to launch VMG Vietnam, in partnership with Virgin Music Group, to continue supporting Vietnamese artists and labels. We value Virgin because of its advanced technology and our shared belief in using it to give independence and transparency to our partners, enabling their creativity to flourish. Together, we will combine Virgin’s global expertise with Metub’s deep local insight and network to empower the next generation of artists, labels, and music entrepreneurs to create without limits.”
Nam Nhu Nguyen, Director of VMG Vietnam, said:
“By providing artists and labels with the tools, resources, and creative independence
they need to succeed, this joint venture is not only supporting local talent — we’re amplifying it. With Thuan Tran as VMG Vietnam Label Manager, and with the support of Metub’s ecosystem, we are building a strong foundation to connect Vietnamese talent with the world.”
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About Virgin Music Group
Virgin Music Group is the world’s leading partner to independent music companies and artists who require a standalone team with global infrastructure and local expertise in every major music market around the world. Virgin Music Group offers compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available for independent record labels, artists, and entrepreneurs who want to succeed. www.virginmusic.com
About The Metub Company
Founded in 2014, The Metub Company is Vietnam’s leading creator economy platform, empowering over 5,000 content creators and artists to transform passion into sustainable careers. With a diverse ecosystem spanning music, entertainment, gaming, live commerce, and merchandise, The Metub Company connects creators, brands, and audiences through innovative content, commerce, and technology solutions.