(LOS ANGELES and SINGAPORE — September 4, 2025) Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, has named widely respected industry executive Cindy Gu General Manager of Southeast Asia. In her new role, Gu will oversee Singapore, Philippines, Indonesia, Thailand, Malaysia and Vietnam for Virgin Music Group.
“Cindy has a long track record of building successful businesses throughout Asia,” said JT Myers, Co-CEO of Virgin Music Group. “An entrepreneur herself, she knows firsthand what it takes to build successful independent music businesses and will be a valuable partner to entrepreneurs in one of the world’s most important high growth regions.”
“Virgin Music Group is an incredible global brand and a powerful partner to independent labels and artists,” said Gu. “I am excited to work with Nat, JT, Michael Roe and the rest of the Virgin leadership team to further establish the company’s influence and success throughout the Southeast Asia region.”
Gu joins Virgin after serving as Managing Director of Fabled Records, a joint venture between Live Nation and UMG’s Astralwerks Records. At Fabled, Gu led artist signings, strategic growth initiatives and overall operations.
With over a decade in electronic music experience across both major labels and independent ventures, Gu has been a driving force behind some of Asia’s most globally successful releases, championing regional talent with world-class resources. Her portfolio includes Indonesia’s breakout hit “Lathi” by Weird Genius (500 million streams), the Indo-Thai crossover “Future Ghost” by Weird Genius & Violette Wautier (50 million streams), Singapore producer MYRNE’s collaboration with US chill house mainstay Shallou “Falling Back,” and the K-pop dance crossover “Way Back Home” by Sam Feldt, SHAUN, and Conor Maynard, which has surpassed 2 billion streams worldwide. She has also signed and developed these projects while holding senior leadership roles across Asia at Fabled, Astralwerks and WMG’s Spinnin’ Records.
Gu joins Liza Fuady, Regional Director at Virgin Music Group SEA who has spearheaded the region’s commercial strategy and business growth in the past 15 months. Fuady will continue to be based in Jakarta and report to Gu. Gu will be based in Virgin Music Group’s Singapore offices.
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About Virgin Music Group
Virgin Music Group is the world’s leading partner to independent music companies and artists who require a standalone team with global infrastructure and local expertise in every major music market around the world. Virgin Music Group offers compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available for independent record labels, artists, and entrepreneurs who want to succeed.